As an interactive designer, I signup for plenty of spam emails to better understand what makes good and bad online marketing. With videos and features like this, Yeti is one of the few emails I look forward to.
Crowdsourcing isn’t evil, it just is. In much the same way newspapers, music, and TV have radically changed, Crowdsourcing is the graphic design industry being transformed by the Internet. And like newspapers, music, and TV, graphic design will never be the same.
Instead of wringing our hands, designers should ask “what new opportunities are being created by the forces killing the old model?” There are new opportunities: the same network that connects clients to thousands of designers willing to do spec work also connects a designer to a global market. All we need to do is imagine the possibilities and get busy.
Michael Masnick's presentation, "Serving Your Fans - The Trent Reznor Case Study" is a great guide for anyone or any brand interested in connecting with fans and giving them many reasons to buy, even when they can get it for free.
Ad agencies, pay attention. Understand this and you might avoid extinction.