Jeff Jarvis's post, "TV's next", specifically his point that scarcity is a failed business model, got me thinking about whether ad campaigns built on a singular Big Idea still have power and relevance in an abundance economy of fragmented niches and advertising-averse social networks? I'd love to hear what you think.
Michael Masnick's presentation, "Serving Your Fans - The Trent Reznor Case Study" is a great guide for anyone or any brand interested in connecting with fans and giving them many reasons to buy, even when they can get it for free.
Ad agencies, pay attention. Understand this and you might avoid extinction.
