Connecting with fans & giving them a reason to buy: The Trent Reznor Case Study

« Thelonius Monk’s advice to saxophonist Steve Lacy (1960) | Main | Is the "Big Idea" still a Big Idea? »

Connecting with fans & giving them a reason to buy: The Trent Reznor Case Study

Michael Masnick's presentation, "Serving Your Fans - The Trent Reznor Case Study" is a great guide for anyone or any brand interested in connecting with fans and giving them many reasons to buy, even when they can get it for free.

Ad agencies, pay attention. Understand this and you might avoid extinction.

Posted on February 06, 2009 at 03:25 PM in Advertising, Marketing, Marketing_2.0, Music, Strategy | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e5522ffcbe88340111684ed2f2970c

Listed below are links to weblogs that reference Connecting with fans & giving them a reason to buy: The Trent Reznor Case Study:

Comments

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

On vi.sualize.us

1/19/09 10:58 AM

Chas Porter

art, technology, commerce